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Vol. 15, Issue 2
Apple
The Inside Story
By: Jim Carlton
468 pp. Times Business 1998
Review by: Lydia Morris Brown
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Apple is the pioneer of the Information Age, having paved the way for many of the technical innovations the world presently takes for granted. Now because of mismanagement and wasted opportunities, the company is barely surviving as it clings to a mere 3.7 percent of the market it helped to create. Apple is a detailed study of the company’s turbulent history that exposes the good, the bad, the embarrassing, and the petty, to provide the definitive answer to what happened to Apple Computer and why.
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Our Most Popular Summaries |
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Vol. 25, Issue 4
Made to Stick
Why Some Ideas Survive and Others Die
By: Chip Heath and Dan Heath
291 pp. Random House, Inc.
Review by Simone Isadora Flynn, Ph.D.
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Executive Stamina Marty Seldman, Joshua Seldman |
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