Vol. 11, Issue 4 Ben & Jerry's The Inside Scoop: How Two Guys Built a Business With a Social Conscience and a Sense of Humor By: Fred Chicoe Lager, Foreward by Jerry 256 pp. Crown Publishers, Inc 1994 Review by: Lydia Morris Brown

The inside story of how two counter-culturists turned a $12,000 investment in ice cream into a national phenomenon, with annual sales of more than $100 million. Lager offers an anecdote-filled interpretation of the events that led to the birth and growth of one of America’s most madcap, socially conscious corporations of the times. Ben, having inherited his love of ice cream from his father, was a fat child. Although extremely bright, He never really applied himself, but was still smart enough to get by. Jerry was also overweight and smart. In 1977, tired of working for others, Ben and Jerry decided to go into business together. Since Ben and Jerry both liked to eat, the ice cream business seemed a logical choice.

Vol. 25, Issue 40 The Three Signs of a Miserable Job A Fable for Managers (and their employees) By: Patrick Lencioni 259 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 39 Unlocking Opportunities for Growth How to Profit from Uncertainty While Limiting Your Risk By: Alexander B. van Putten, Ian C. MacMillian 161 pp. Pearson Education Review by Jennifer G. Cuthbertson Vol. 25, Issue 38 Once You’re Lucky, Twice You’re Good The Rebirth of Silicon Valley and the Rise of Web 2.0 By: Sarah Lacy 294 pp. Gotham Books Review by Karen McHenry

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Vol. 25, Issue 9 Becoming an Extraordinary Manager The Five Essentials for Success By: Len Sandler 256 pp. AMACOM Review by Kendra Bentle Vol. 25, Issue 5 The Power of Body Language How to Succeed In Every Business and Social Encounter By: Tonya Reiman 365 pp. Simon & Schuster, Inc. Review by Lydia Morris Brown Vol. 25, Issue 4 Made to Stick Why Some Ideas Survive and Others Die By: Chip Heath and Dan Heath 291 pp. Random House, Inc. Review by Simone Isadora Flynn, Ph.D.