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Vol. 11, Issue 1
Big Blues
The Unmaking of IBM
By: Paul Carroll
382 pp. Crown Publishing 1993
Review by: Lydia Morris Brown
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The inside story of the people and policies that knocked IBM from its corporate pedestal. Although there will probably never again be one company that so dominates an industry as IBM once did, there are still some powerhouse companies that can benefit from the lessons to be learned from IBM’s experience. Carroll’s depiction of the rise and fall of IBM demonstrates that the computer industry is one in which creativity counts more than size or last quarter’s earnings. U.S. companies still dominate in the most rapidly advancing and most profitable segments of the industry. Carroll has provided a "handbook" for those who need to know what not to do in order to maintain their competitive advantage.
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Our Most Popular Summaries |
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Vol. 25, Issue 4
Made to Stick
Why Some Ideas Survive and Others Die
By: Chip Heath and Dan Heath
291 pp. Random House, Inc.
Review by Simone Isadora Flynn, Ph.D.
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