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Vol. 6, Issue 2
Confessions of a PR Man
By: Robert J. Wood with Max Gunther
269 pp. New American Library 1988
Review by: Lydia Morris Brown
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Wood recounts his first foray into major PR activity when he was in the U.S. Air Force in 1945. The story shows why he became interested in PR and illustrates three important characteristics of the profession: 1) the "sheer fun"; 2) the risks that can enhance the fun; and 3) its effectiveness.
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Our Most Popular Summaries |
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Vol. 25, Issue 4
Made to Stick
Why Some Ideas Survive and Others Die
By: Chip Heath and Dan Heath
291 pp. Random House, Inc.
Review by Simone Isadora Flynn, Ph.D.
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