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Vol. 14, Issue 2
Corporate Comeback
The Story of Renewal and Transformation at National Semiconductor
By: Robert H. Miles with Foreword by Gil Amelio
261 pp. Jossey-Bass Publishers 1996
Review by: Lydia Morris Brown
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Corporate Comeback rigorously articulates what is required for leading corporate transformation and spells out in conceptual and practical terms just how to execute each element simultaneously. Miles combines his general framework with a finely detailed, multifaceted, example-laden account of the highly dramatic and successful Corporate Comeback experienced by National Semiconductor. The result is a field-tested prototype for achieving significant changes and for setting the stage for success with new markets, customers, and products, without exposing the organization to unacceptable risks. The rigorous, systemic, and systematic framework is applicable not only to companies in crisis, but it also applies equally well to companies in the midst of repositioning efforts, those attempting to integrate merged operations, and companies pursuing quantum revenue growth.
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Vol. 25, Issue 4
Made to Stick
Why Some Ideas Survive and Others Die
By: Chip Heath and Dan Heath
291 pp. Random House, Inc.
Review by Simone Isadora Flynn, Ph.D.
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