Vol. 10, Issue 4 For God, Country and Coca-Cola The Unauthorized History of the Great American Soft Drink and the Company That Makes It By: Mark Pendergrast 573 pp. Charles Scribner's Sons 1993 Review by: Lydia Morris Brown

This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals much about the development of business in this century, as well as the world’s most famous secret formula. Pendergrast captures the reality that Coca-Cola is a symbol-recognized all over the globe-of 21st century America. This work contains everything you ever wanted to know about the company that grew up with America; how it shaped each era and was shaped by it; and how the product helped change consumption patterns as well as attitudes toward work, leisure, advertising, sex, family, and patriotism.

Vol. 25, Issue 40 The Three Signs of a Miserable Job A Fable for Managers (and their employees) By: Patrick Lencioni 259 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 39 Unlocking Opportunities for Growth How to Profit from Uncertainty While Limiting Your Risk By: Alexander B. van Putten, Ian C. MacMillian 161 pp. Pearson Education Review by Jennifer G. Cuthbertson Vol. 25, Issue 38 Once You’re Lucky, Twice You’re Good The Rebirth of Silicon Valley and the Rise of Web 2.0 By: Sarah Lacy 294 pp. Gotham Books Review by Karen McHenry

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