|
|
|
 |
 |
 |
|
Vol. 15, Issue 4
From Worst to First
Behind the Scenes of Continental's Remarkable Comeback
By: Gordon Bethune with Scott Huler
296 pp. John Wiley & Sons 1998
Review by: Lydia Morris Brown
|
In 1994, Continental Airlines was running at a loss of nearly $55 million a month and was on the verge of filing bankruptcy for the third time in a decade. Moreover, in terms of overall quality and customer satisfaction, the company was rated worst among the nation’s top ten airlines by a wide margin. Then, Gordon Bethune took over and within months managed to engineer one of the most dramatic comebacks in business history - a comeback characterized by record breaking profits and performance. From Worst to First is Bethune’s story of how he and his team accomplished this amazing feat. It provides valuable commonsense lessons on leadership, employee empowerment, teamwork, and strategy that all business professionals can apply to any type of business.
|
|
Our Most Popular Summaries |
|
|
|
|
|
Vol. 25, Issue 4
Made to Stick
Why Some Ideas Survive and Others Die
By: Chip Heath and Dan Heath
291 pp. Random House, Inc.
Review by Simone Isadora Flynn, Ph.D.
|
|
|
|
|
|
Growing Your Company's Leaders Robert M. Fulmer, Jay A. Conger |
Executive Stamina Marty Seldman, Joshua Seldman |
Leadership and the Sexes Michael Gurian, Barbara Annis |
Futurecast Robert J. Shapiro |
Create Marketplace Disruption Adam Hartung |
|