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Vol. 16, Issue 1
Guts
The Seven Laws of Business That Made Chrysler the World's Hottest Car Company
By: Robert A. Lutz
256 pp. John Wiley & Sons 1998
Review by: Lydia Morris Brown
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Chrysler, having been saved just a decade before with the aid of historic and controversial federal loan guarantees, was once again, in 1989, suffering from a poor image, massive losses, eroding market share, and dwindling cash. Today, however, Chrysler is earning record profits and praise for its stylish and innovative cars. Moreover, this remarkable success has allowed Chrysler to join forces with Daimler-Benz, owner of Mercedes, in the largest industrial merger in history. Guts is the story behind the headlines. With frank and irreverent wit, Robert A. Lutz, the iconoclastic genius behind Chrysler’s second renaissance, offers controversial, counterintuitive maxims about customer service, strategy, competition, quality, and teamwork to explain how and why he deliberately fostered ""corporate schizophrenia"" to bring about Chrysler’s amazing comeback.
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Our Most Popular Summaries |
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Vol. 25, Issue 4
Made to Stick
Why Some Ideas Survive and Others Die
By: Chip Heath and Dan Heath
291 pp. Random House, Inc.
Review by Simone Isadora Flynn, Ph.D.
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