Vol. 15, Issue 3 I'd Like The World To Buy A Coke The Life and Leadership of Roberto Goizueta By: David Greising 334 pp. John Wiley & Sons 1998 Review by: Lydia Morris Brown

Roberto Goizueta's formula was simple: Invest every ounce of energy, money, intelligence, and courage into selling Coca-Cola to more people in more places every day. Thus, during his 16 years as CEO, the Coca-Cola Company grew from a $4 billion company to $18 billion in sales. Coke's presence was broadened and deepened in almost every country in the world. And Coca-Cola's stock market value jumped from $4.3 billion in 1981 to $180 billion - a 3,500 percent increase. When Goizueta died suddenly in October 1997, Coke controlled nearly half of the world's soft-drink market. I'd Like The World To Buy A Coke is a compelling profile of this exceptional executive and one of the world's most successful and admired companies. Griesing's behind-the-scene insights into Coke's high-profile business stories and Goizueta's unique management style provide an indispensable primer on business leadership and world-class marketing.

Vol. 25, Issue 40 The Three Signs of a Miserable Job A Fable for Managers (and their employees) By: Patrick Lencioni 259 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 39 Unlocking Opportunities for Growth How to Profit from Uncertainty While Limiting Your Risk By: Alexander B. van Putten, Ian C. MacMillian 161 pp. Pearson Education Review by Jennifer G. Cuthbertson Vol. 25, Issue 38 Once You’re Lucky, Twice You’re Good The Rebirth of Silicon Valley and the Rise of Web 2.0 By: Sarah Lacy 294 pp. Gotham Books Review by Karen McHenry

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