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Vol. 16, Issue 1
In Sam We Trust
The Untold Story of Sam Walton and How Wal-Mart Is Devouring America
By: Bob Ortega
384 pp. Times Business 1998
Review by: Lydia Morris Brown
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When Sam Walton died in 1992, he had amassed what was then the greatest fortune in American history. Wal-Mart, the company he founded, had grown from one tiny variety store on the main square of a small Arkansas town to become the world’s largest retail empire. In Sam We Trust offers an exhaustive in-depth investigation into this powerful retailing empire. Bob Ortega, The Wall Street Journal’s authority on Wal-Mart, goes beyond the headlines and Sam Walton’s carefully crafted public image to reveal the ruthless penny-pinching manipulator behind the visionary genius. He also provides an illuminating history of retailing that includes case studies of such important Wal-Mart competitors as Sears, J.C. Penny, Price Clubs and, of course, Kmart.
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Vol. 25, Issue 4
Made to Stick
Why Some Ideas Survive and Others Die
By: Chip Heath and Dan Heath
291 pp. Random House, Inc.
Review by Simone Isadora Flynn, Ph.D.
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