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Vol. 13, Issue 2
Microsoft Secrets
How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
By: Michael A. Cusumano and Richard W. Selby
524 pp. 2000
Review by: Lydia Morris Brown
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Drawing on almost two years of on-site observation, 40 in-depth interviews, and unprecedented access to confidential documents and project data, the authors focus specifically on Microsoft’s unique "synch-and-stabilize" approach to product development, demonstrating how this vital capability enables the company not only to build an increasing variety of complex features and end-products for fast-paced markets, but also to shape evolving mass markets and foster organizational learning. Microsoft Secrets is an illuminating overview of a powerful company in a powerful industry and may well serve as one of the most enlightening references on excellence in ongoing innovation for software project managers, as well as managers in many different industries-particularly those concerned with rapidly evolving complex product features and high technical standards.
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Our Most Popular Summaries |
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Vol. 25, Issue 4
Made to Stick
Why Some Ideas Survive and Others Die
By: Chip Heath and Dan Heath
291 pp. Random House, Inc.
Review by Simone Isadora Flynn, Ph.D.
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