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Vol. 6, Issue 2
Saatchi & Saatchi
The Inside Story
By: Philip Kleinman
178 pp. NTC Business Books 1989
Review by: Lydia Morris Brown
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Saatchi & Saatchi has served as an example to other British companies. Three of the firm's achievements were especially imitated. First, the Saatchi’s successfully used the Stock Exchange to raise money for acquisitions. Second, they demonstrated the desirability of combining smaller agencies that could offer clients a large range of marketing services. Third, they showed that British firms could acquire agencies in the United States.
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Our Most Popular Summaries |
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Vol. 25, Issue 4
Made to Stick
Why Some Ideas Survive and Others Die
By: Chip Heath and Dan Heath
291 pp. Random House, Inc.
Review by Simone Isadora Flynn, Ph.D.
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Executive Stamina Marty Seldman, Joshua Seldman |
Leadership and the Sexes Michael Gurian, Barbara Annis |
Futurecast Robert J. Shapiro |
Create Marketplace Disruption Adam Hartung |
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