Vol. 24, Issue 22 Seduced by Success How the Best Companies Survive the 9 Traps of Winning By: Robert J. Herbold 332 pp. McGraw-Hill 2007 Review by: Susan Williams

Bill Gates once said, “Success is a lousy teacher. It seduces smart people into thinking they can’t lose”. Successful individuals and organizations often feel that they are entitled to continual success in the future. As a result, they risk becoming complacent, comfortable, and mediocre. Instead, they should continue searching for fresh approaches to improve products and services, and focus on staying lean and agile. In Seduced by Success, author Robert J. Herbold demonstrates how successful companies can lose their way as the world changes and as they become complacent about building on their best business practices. He uses instructive case studies to show how certain top companies were seduced by their success, and he provides insight as to how to put success into perspective by outlining nine traps every organization must avoid.

Vol. 25, Issue 40 The Three Signs of a Miserable Job A Fable for Managers (and their employees) By: Patrick Lencioni 259 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 39 Unlocking Opportunities for Growth How to Profit from Uncertainty While Limiting Your Risk By: Alexander B. van Putten, Ian C. MacMillian 161 pp. Pearson Education Review by Jennifer G. Cuthbertson Vol. 25, Issue 38 Once You’re Lucky, Twice You’re Good The Rebirth of Silicon Valley and the Rise of Web 2.0 By: Sarah Lacy 294 pp. Gotham Books Review by Karen McHenry

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