Vol. 22, Issue 32 The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture By: John Battelle 311 pp. Portfolio 2005 Review by: Lydia Morris Brown

As Battelle observes, it seems as though the words “Google” and “search” are now nearly synonymous, for Google is currently the culture’s most prominent declaration of the power of search. Despite its having entered this technological game long after other pioneers, Google offers a radical new approach to Internet technology, and that approach has made it more of a gateway to instant knowledge than any of its rivals. The Search details the inside story of Google’s beginnings to its current multibillion-dollar triumphs. Framing this report is an illuminating analysis of the past, present, and future of search technology and its already enormous impact on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and almost every other aspect of life and society. It is a far-reaching picture of a world in which “every click can be preserved forever” in what Battelle calls, the Database of Intentions.

Vol. 25, Issue 40 The Three Signs of a Miserable Job A Fable for Managers (and their employees) By: Patrick Lencioni 259 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 39 Unlocking Opportunities for Growth How to Profit from Uncertainty While Limiting Your Risk By: Alexander B. van Putten, Ian C. MacMillian 161 pp. Pearson Education Review by Jennifer G. Cuthbertson Vol. 25, Issue 38 Once You’re Lucky, Twice You’re Good The Rebirth of Silicon Valley and the Rise of Web 2.0 By: Sarah Lacy 294 pp. Gotham Books Review by Karen McHenry

Our Most Popular Summaries

Vol. 25, Issue 9 Becoming an Extraordinary Manager The Five Essentials for Success By: Len Sandler 256 pp. AMACOM Review by Kendra Bentle Vol. 25, Issue 5 The Power of Body Language How to Succeed In Every Business and Social Encounter By: Tonya Reiman 365 pp. Simon & Schuster, Inc. Review by Lydia Morris Brown Vol. 25, Issue 4 Made to Stick Why Some Ideas Survive and Others Die By: Chip Heath and Dan Heath 291 pp. Random House, Inc. Review by Simone Isadora Flynn, Ph.D.