Vol. 21, Issue 38 Tough Calls AT&T and the Hard Lessons Learned from the Telcom Wars By: Dick Martin 302 pp. AMACOM 2004 Review by: Lydia Morris Brown

For decades, before its 1984 breakup, AT&T, affectionately (and sometimes not so affectionately) known as “Ma Bell," dominated the corporate landscape—as much a symbol of American culture as the proverbial, very American, apple pie. Since 1984, this once venerable icon has run the gauntlet of troubles—fierce (and sometimes unfair) competition, economic turmoil, and fierce (and occasionally unfair) media scrutiny. Tough Calls is the inside look at how AT&T has attempted to cope with this “perfect storm” of unprecedented challenges. With unflinching candor, Martin presents a well-documented account of the company’s strategies, battles, defeats, and victories, offering a trenchant analysis of what worked, what didn’t, and why.

Vol. 25, Issue 40 The Three Signs of a Miserable Job A Fable for Managers (and their employees) By: Patrick Lencioni 259 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 39 Unlocking Opportunities for Growth How to Profit from Uncertainty While Limiting Your Risk By: Alexander B. van Putten, Ian C. MacMillian 161 pp. Pearson Education Review by Jennifer G. Cuthbertson Vol. 25, Issue 38 Once You’re Lucky, Twice You’re Good The Rebirth of Silicon Valley and the Rise of Web 2.0 By: Sarah Lacy 294 pp. Gotham Books Review by Karen McHenry

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