Vol. 24, Issue 42 Watch This, Listen Up, Click Here Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume By: David Verklin and Bernice Kanner 221 pp. John Wiley & Sons 2007 Review by: Leslie Johnston

Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of Watch This, Listen Up, Click Here, and where consumers are spending their media time is growing more diverse with the emergence of more media platforms. Do more media platforms mean an even greater bombardment of advertising? Americans have perfected the avoidance of advertising (commercials) into an art; it is not the advertising, however, that people hate as much as the uninvited disruption. In the past, advertisers chose the time and place to present their story, if not to a captive audience, at least to a somewhat passive one. The Web-based world of video cell phones, blogs, iPods, MP3s, Blackberries, and Palm Pilots has all but effectively ended passive audiences receiving advertising for products they do not need or want. In an era of search and choice, consumers are controlling what they see and hear. This has serious implications for marketers, and they are scrambling to stay ahead (or at least abreast) of the technological innovations that are changing how people receive messages.

Vol. 25, Issue 40 The Three Signs of a Miserable Job A Fable for Managers (and their employees) By: Patrick Lencioni 259 pp. Jossey-Bass Review by Amity Noltemeyer Vol. 25, Issue 39 Unlocking Opportunities for Growth How to Profit from Uncertainty While Limiting Your Risk By: Alexander B. van Putten, Ian C. MacMillian 161 pp. Pearson Education Review by Jennifer G. Cuthbertson Vol. 25, Issue 38 Once You’re Lucky, Twice You’re Good The Rebirth of Silicon Valley and the Rise of Web 2.0 By: Sarah Lacy 294 pp. Gotham Books Review by Karen McHenry

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